THANK YOU VETS

An emotional, collective, and artistic experience where gratitude takes shape. 

Purina invites the veterinary community to an immersive art installation where their emotions, stories, and care will be transformed into living, generative artworks.
A space to reflect, feel, and celebrate the invisible bonds between vets, pets, and their families.

Weeks before the event: collecting photos and words from vets and pet owners. Moments of healing, connection, and gratitude, captured through images and short phrases.

Our goal is to create an emotional dataset to feed our generative algorithm. These will be the assets shaping the heart and soul of the experience.

Visitors who wish to participate will sit at the end of an immersive kaleidoscope tunnel, facing an LED screen. They will wear a neural headset that captures real-time brain activity, detecting their emotional responses.

Then, through an iPad in front of them, they will select one of five specially crafted emotional clips. These clips are carefully curated audiovisual journeys, each built from photos and phrases collected from vets and pet owners during the pre-event phase.
They combine these images with poetic captions and an immersive, custom-composed soundscape.

Each clip invites visitors to relive moments of care, healing, and emotional connection between pets, families, and vets.

How it works:

• While the visitor watches the clip on the iPad, the neural headset captures their brainwaves, focusing on emotional responses like joy, empathy, and awe.

• This scientific data becomes the raw material for our real-time generative art algorithm, which transforms the visitor’s emotions into unique, evolving digital artworks.

• The resulting piece is projected onto the kaleidoscope’s LED screen, while the mirrors amplify and multiply the experience into a mesmerising, immersive art environment.

• Simultaneously, other visitors can walk inside the kaleidoscope and witness the live creation of the artwork, becoming part of a collective moment.

By using a device such as a kaleidoscope, we enable the user to connect with their past and childhood, turning the experience into something intimate and emotional.

Each generated piece will be tagged with its date and time.

All pieces will be displayed on screens at the main booth, and a digital archive and a web app will allow everyone to revisit the virtual kaleidoscopes.

· All artworks created during the event will continue to live beyond the experience.

· Give visitors the option to revisit their creations through a custom web app, designed to display their unique kaleidoscopic artwork.
· Creation of a physical cardboard kaleidoscope with a QR code to relive their creation anytime, anywhere.

The installation becomes an emotional legacy, a gift from the veterinary community to itself and the world.

A permanent, shareable archive celebrating the invisible connections between vets, pets, and families.